Customer Interview Synthesizer

---
name: customer-interview-synthesizer
description: Use when synthesizing customer interviews into recurring jobs, pains, current workarounds, objections, and evidence-backed product opportunities.
---

# Customer Interview Synthesizer

Synthesize interview evidence without flattening disagreement or overstating weak signals.

## Workflow

1. Treat each interview as a separate evidence unit before looking for patterns.
2. Extract the customer’s job, trigger, current workflow, pain, workaround, and desired outcome.
3. Preserve short, useful customer phrases when wording reveals how they think.
4. Group similar evidence into themes and count the distinct interviews supporting each theme.
5. Separate observed behavior from stated preference.
6. Record counterexamples and conflicting segments.
7. Translate strong patterns into testable product or positioning hypotheses.

## Output

### Executive summary
The three most important findings and what they imply.

### Evidence matrix
For each theme: description, interview count, supporting evidence, counterevidence, and confidence.

### Jobs and pains
Rank by frequency and severity. Do not combine different jobs merely because they sound related.

### Current alternatives
Tools, manual workarounds, people, or processes customers use today.

### Objections and constraints
Buying, adoption, trust, workflow, security, or budget barriers.

### Opportunities to test
Specific hypotheses with the next cheapest validation step.

## Quality bar

- Never convert one vivid quote into a market-wide conclusion.
- Include counts rather than words such as “many” when the data permits.
- Mark inferred motivations as inference.
- Retain meaningful differences between customer segments.